The nature of Pharma business is such that they cater to a market that is need-based rather than want-based. In such an industry, it is imperative for businesses to make their product available to customers when they need it and where they need it. As a result, Demand Forecasting, Supply Chain Planning, Manufacturing Operations, Distribution and Order Fulfilment become key to the success of pharmaceutical companies, especially in a complicated global market. To achieve this tall order of managing multiple goals, pharmaceutical organizations need to deploy the best-of-the-breed solutions for each functional area. However, it becomes hard to get an integrated view of Demand, Supply Chain, Purchasing, Sales, etc. So, it is challenging for Pharma companies to: